The long-waiting WhatsApp cloud API is finally available in Malaysia to all SMEs. Unlikely WhatsApp On-Premise API (previously knowns as WhatsApp Business API), WhatsApp cloud API are open to almost all countries and any small, medium businesses, and individuals can register the cloud AP directly with Meta.
In case you don’t know what is WhatsApp Business API, you can read through our earlier article – https://bravonet.digital/2018/09/09/use-whatsapp-business-to-automate-customer-service-communication/
Differences between WhatsApp On-Premise API & WhatsApp Cloud API
| Feature | WhatsApp On-Premise API | WhatsApp Cloud API |
| Deployment model | On-premises | Cloud-based |
| Infrastructure requirements | Local infrastructure required | No local infrastructure required |
| Maintenance and updates | SMEs are responsible for maintaining and updating the infrastructure | WhatsApp handles maintenance and updates |
| Scalability | Limited scalability due to local infrastructure constraints | Highly scalable due to cloud-based infrastructure |
| Costs | Initial setup and infrastructure costs may be higher | Lower upfront costs due to cloud-based infrastructure |
| Integration with existing systems | Can be more complex due to the need to integrate with local infrastructure | Easier to integrate with existing systems due to cloud-based infrastructure
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In case you gave up on setting up your WhatsApp customer service integration due to the cost and lengthy process by the appointed Business Solutions Provider (BSP) this will be your final option to integrate your businesses with WhatsApp Business application.
WhatsApp Business Platform Cloud API is a powerful tool for small and medium-sized enterprises (SMEs) in Malaysia looking to improve their customer communication and engagement. With the WhatsApp Business API, SMEs can automate customer interactions and provide timely, relevant responses to customer inquiries, which can lead to increased customer satisfaction and loyalty.
One of the key benefits of the WhatsApp Business API is that it allows businesses to reach their customers directly through the popular messaging platform. This can be particularly useful for SMEs that rely on customer communication to drive sales, as it allows them to reach a large audience quickly and efficiently.
To onboard themselves into the WhatsApp Business API, SMEs can follow these steps:
- Create a WhatsApp Business account: SMEs will need to create a WhatsApp Business account in order to use the API. This can be done through the WhatsApp Business app, which is available for download on Android and iOS devices.
- Register for the WhatsApp Business API: Once the WhatsApp Business account has been created, SMEs will need to register for the WhatsApp Business API. This can be done through a WhatsApp Business solution provider, such as a digital agency.
- Integrate the WhatsApp Business API into the business: After registering for the WhatsApp Business API, SMEs will need to integrate it into their business processes. This may involve integrating the API with existing customer communication systems or creating new processes specifically for the WhatsApp Business API.
Bravo Net play a crucial role in helping SMEs onboard themselves into the WhatsApp Business API. We can guide how to best use the API to improve customer communication and engagement, as well as assist with the integration process. Aside from integration, Bravo Net provide ongoing support and maintenance to ensure that the API is running smoothly and effectively.
Overall, the WhatsApp Business Platform Cloud API is a valuable tool for SMEs in Malaysia looking to improve their customer communication and drive sales. By onboarding themselves into the API and working with a digital agency, SMEs can leverage the power of the WhatsApp platform to reach their customers and grow their businesses.